Creative Approval Process
Creative Approval Process
Organizational visual identity is a big part of our brand and affects what audience think and how they feel about NC State, the College of Veterinary Medicine and the NC State Veterinary Hospital.
To increase college’s brand consistency through its visual identity, the CVM Office of Communication and Marketing established a process of creative approval effective September 1, 2019.
How does the creative approval process work?
- What needs to be approved: Any creative materials your unit is producing, including print and digital materials (ex. Event programs, invitations, flyers, one-pagers, holiday cards, etc.), building branding (event signs, bulletin and research boards, vinyl signs, floor stickers, display, banners, etc.), video and swag (t-shirts, mugs, etc.). For building branding, please include where you plan to place the signs and the duration of the placement.
- How to get approval: Send an email with your creative work to CVMCommunications@ncsu.edu.
- Subject line example: Creative Approval Request
- Timing: Please allow us two full business days to provide you approval or feedback.
I have a project to design and I want my design piece to be on-brand. What should be my next steps?
We have several options for you to choose from. Depending on the size, scope and timing of your projects we will make the best recommendation. We ask that you submit a request through the ComMark Project Request Form.
This will help us understand the Who, What, When, Why, Where and How of your project. Examples include who benefits from this project, what will they be doing, where will they be doing it and why is it important. You can also email CVMCommunications@ncsu.edu
If I want to work through the Marketing/Media team to produce content, which unit pays for the creative services?
The structure of the Marketing/Communications team is designed to support the overall brand of the College of Veterinary Medicine and hospitals. For creative services such as printed items, video, graphic design and even some web development, commissioning units are expected to cover the cost of the work. In some cases, internal resources (e.g. photographer, writer, web developer, marketing) will be able to fulfill the request at no cost to the unit. This important budget conversation will occur at the beginning of a project.
What happens if my artwork doesn’t meet brand standards?
If your artwork doesn’t meet NC State’s brand standards, we’ll provide you suggestions on how to bring it on brand.
How can I learn more about NC State brand standards?
The best way to learn about the NC State brand standards is to visit brand.ncsu.edu. The Communications and Marketing Office has a variety of creative work examples that we can share upon request and templates for small jobs available eon this site. Please email us at CVMCommunications@ncsu.edu with questions.